Dru, Jean Marie.

Disruption: overturning conventions and shaking up the marketplace/ Jean Marie Dru. - New York: John W@iley & Sons, Inc. 1996 - ix, 239 pages, 23 centimeter.

Includes bibliographical references.

0471165654


Advertising--Cross-cultural studies.
Advertising agencies.
Creative ability in business

FOR 659.1 D84d 1996