Lewis, Robert C.
Marketing leadership in hospitality : foundations and practices / Robert C. Lewis and Richard E. Chambers - Third edition. - United States : John Wiley & Sons, Inc., 2000 - 923 pages : illustrations ; 24 centimeters.
Includes glossary and index.
0471332704
Hospitality industry --Marketing
Marketing
FOR 647.9406 L58m 2000
Marketing leadership in hospitality : foundations and practices / Robert C. Lewis and Richard E. Chambers - Third edition. - United States : John Wiley & Sons, Inc., 2000 - 923 pages : illustrations ; 24 centimeters.
Includes glossary and index.
0471332704
Hospitality industry --Marketing
Marketing
FOR 647.9406 L58m 2000