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Haywood, Roger

Public relations for marketing professionals / Roger Haywood. - Houndmills : Macmillan Press Ltd., 1998. - viii, 220 pages : 23 centimeters.

ISBN: 033368477X

Subjects--Topical Terms:
Public relations.
Marketing.
Corporate image.

Dewey Class. No.: FOR 659.20 H33p 1998

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