McQuarrie, Edward F.

Customer visits : building a better market focus / Edward F, McQuarrie. - Second edition. - Thousand Oaks : Sage Publications Inc., 1998. - xxi, 241 pages : 21 centimeters.

0761908846


Industrial marketing--research.
Communication in marketing.
Consumers--attitudes.
Customer relations.

FOR 658.834 M24c 1998