Johansson, Johny K.

Relentless : the Japanese way of marketing / Johny K. Johanssons, Ikujiro Nonaka. - Oxford : Butterworth-Heinmann, 1996. - xiii, 59 pages : 23 centimeters.

0750632089


Marketing--Japan.
Industrial management--Japan.

FOR 658.8 J59r 1996