Lamb, Charles W., Jr.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Ohio : South-Western College Publishing, 1999. - 500 pages : 27 centimeters.
0538879262
Marketing.
Marketing--management.
FOR 658.8 L16e 1999
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Ohio : South-Western College Publishing, 1999. - 500 pages : 27 centimeters.
0538879262
Marketing.
Marketing--management.
FOR 658.8 L16e 1999