Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, and Stanley F. Stasch. - Fifth edition. - Illinois : Richard D. Irwin Inc., 1981. - xiv, 693 pages ; 23 centimeter.
Includes bibliographical references and index.
0256025304
Marketing research.
FOR 658.83 B69m 1981
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, and Stanley F. Stasch. - Fifth edition. - Illinois : Richard D. Irwin Inc., 1981. - xiv, 693 pages ; 23 centimeter.
Includes bibliographical references and index.
0256025304
Marketing research.
FOR 658.83 B69m 1981