Kim, W.Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim, Renee Mauborgne. - Boston : Harvard Business Review Press, 2015. - viii, 287 pages : illustration ; 24 centimeter.
Includes bibliographical references and index.
9781625274496
New products.
Market segmentation.
FOR 658.802 K56b 2015
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim, Renee Mauborgne. - Boston : Harvard Business Review Press, 2015. - viii, 287 pages : illustration ; 24 centimeter.
Includes bibliographical references and index.
9781625274496
New products.
Market segmentation.
FOR 658.802 K56b 2015