Excellence in advertising : the IPA guide to best practice / Edited by Leslie Butterfield.
Material type:
TextPublisher: Oxford : Butterworth Heinemann, 1999Edition: Second editionDescription: xviii, 304 pages ; 23 centimeterISBN: 0750644796Subject(s): AdvertisingDDC classification: FOR 659.1 Ex2 1999
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La Union Provincial Library Foreign Section | Foreign | FOR 659.1 Ex2 1999 (Browse shelf) | Available | 005860laup |
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| FOR 659.1 B95a 1990 Advertising copywriting / | FOR 659.1 D84d 1996 Disruption: overturning conventions and shaking up the marketplace/ | FOR 659.1 D91a 2005 Principles of advertising and IMC / | FOR 659.1 Ex2 1999 Excellence in advertising : the IPA guide to best practice / | FOR 659.1 F24a 1987 Advertising & promotion management : a manager's guide to theory & practice / | FOR 659.1 Se42a 1976 Advertising : pure and simple / | FOR 659.1 Su3i 2006 Instant advertising / |
Includes index.
Bibliography: page 295.
Colegio de San Juan de Letran Donation July 7, 2015
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