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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim, Renee Mauborgne.

By: Kim, W.ChanContributor(s): Mauborgne, ReneeMaterial type: Text

TextPublisher: Boston : Harvard Business Review Press, 2015Description: viii, 287 pages : illustration ; 24 centimeterISBN: 9781625274496Subject(s): New products | Market segmentationDDC classification: FOR 658.802 K56b 2015

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Includes bibliographical references and index.

NLP Allocation May 27, 2019

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