TY  - BOOK
TI  - HBR's 10 must reads : : on strategic marketing. 
SN  - 9781422189887
U1  - FOR 658.802 H33 2013 
PY  - 2013///
CY  - Massachusetts : 
PB  - Harvard Business Review Press, 
KW  - Marketing
KW  - Management.
KW  - Strategic planning
N1  - Includes index.
ER  -