TY  - BOOK
AU  - Grewal, Dhruv
AU  - Levy, Michael. 
TI  - Marketing
SN  - 9780077729028
U1  - FOR 658.8 G86m 2016 
PY  - 2016///
CY  - New York : 
PB  - McGraw-Hill Education, 
KW  - Marketing
N1  - Includes index.; Glossary : pages 635-650
ER  -