Ilano, A.B. Principles of marketing / A.B. Ilano. - Second edition. - Manila : Rex book Store, 2019. - xviii, 336 pages : illustrations ; 25 centimeter. Includes index. References : pages 323-326. ISBN: 9789712396427 Subjects--Topical Terms: Marketing. Dewey Class. No.: FIL 658.8 Il1p 2019