Kapferer, Jean-Noel  <br/><br/>
Strategic brand management :   new approaches to creating and evaluating brand equity / 
Jean-Noel Kapferer. 
 - New York :   The Free Press,   1994. 
 - v, 341 pages ;   24 centimeter. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: pages 309-319. 
<br/><br/><label>ISBN: </label>0029170451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8343 K14s 1994