TY  - BOOK
AU  - Kapferer, Jean-Noel 
TI  - Strategic brand management : : new approaches to creating and evaluating brand equity 
SN  - 0029170451
U1  - FOR 658.8343 K14s 1994 
PY  - 1994///
CY  - New York : 
PB  - The Free Press, 
KW  - Brand name products
KW  - Management
N1  - Includes index; Bibliography: pages 309-319
ER  -