Lamb, Charles W.  <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.  
 - Australia :   South-Western Cengage Learning,   2009. 
 - xxix, 546 pages :   colored, illustrations ;   28 centimeter. 
<br/><br/> Includes index.  Glossary: pages 506-516. 
<br/><br/><label>ISBN: </label>9780324656206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8 L16e 2009