TY  - BOOK
AU  - Lamb, Charles W. 
AU  - Hair, Joseph F., Jr.
AU  - McDaniel, Carl.
TI  - Essentials of marketing
SN  - 9780324656206
U1  - FOR 658.8 L16e 2009 
PY  - 2009///
CY  - Australia : 
PB  - South-Western Cengage Learning, 
KW  - Marketing
N1  - Includes index; Glossary: pages 506-516
ER  -