TY  - BOOK
AU  - Beckwith, Harry
TI  - The invisible touch: the four keys to modern marketing / 
SN  - 0446524174
U1  - FOR 658.8 B38i 2000 
PY  - 2000///
CY  - New York : 
PB  - Warner Books, 
KW  - Service industries
KW  - Marketing
ER  -