TY  - BOOK
AU  - Balter, Dave 
AU  - Butman, John. 
TI  - Grapevine: the new art of word-of-mouth marketing / 
SN  - 1591841100
U1  - FOR 659.13 B19g 2005 
PY  - 2005///
CY  - New York : 
PB  - Portfolio, 
KW  - Vital Marketing.
ER  -