Diola, Zenaida S. Marketing a simplified approach : text and cases / Zenaida S. Diola. Edgarm M. Tichepo - Quezon City C & E Publishing Inc. 2009 - 196 pages : 22 centimeter. Includes index. Bibliography: pages 177-179. ISBN: 9789715848633 Subjects--Topical Terms: Dewey Class. No.: FIL 658.8 D62m 2009