TY  - BOOK
AU  - Diola, Zenaida S.
AU  - Tichepco, Edgar M.
TI  - Marketing a simplified approach: text and cases / 
SN  - 9789715848633
U1  - FIL 658.8 D62m 2009 
PY  - 2009///
CY  - Quezon City
PB  - C & E Publishing Inc.
KW  - Marketing
N1  - Includes index; Bibliography: pages 177-179
ER  -