TY  - BOOK
AU  - De Asis, Karen V.
TI  - Color folders in the mind: a branding story 
SN  - 978-971-93852-0-2
U1  - FOR 658.82 D34c 2007 
PY  - 2007///
CY  - Philippines
PB  - Dr. Karen V. De Asis
KW  - Branding
KW  - Product management
N1  - Bibliography: page 117
ER  -