Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - New Jersey:  Prentice Hall, Inc.,  1996. 
 - xxxiii, 890 pages :  illustration ;  26 centimeter. 
<br/><br/><label>ISBN: </label>0131257331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research --Methodology.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.83 M29m 1996