TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0131257331
U1  - FOR 658.83 M29m 1996 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall, Inc.
KW  - Marketing research
KW  - Methodology
ER  -