TY  - BOOK
AU  - Lewis, Robert C. 
AU  - Chambers, Richard E. 
TI  -  Marketing leadership in hospitality: foundations and practices 
SN  - 0471332704
U1  - FOR 647.9406 L58m 2000 
PY  - 2000///
CY  - United States : 
PB  - John Wiley & Sons, Inc.
KW  - Hospitality industry
KW  - Marketing
N1  - Includes glossary and index.
ER  -