Kotler, Philip <br/><br/>
Marketing for hospitality and tourism : 
Philip Kotler, John Bowen, James Makens. 
 - Second edition 
 - London :  Prentice-Hall, Inc,  1999 
 - xv, 783 pages  25 centimeters 
<br/><br/><label>ISBN: </label>0130110310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--marketing
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Tourism--marketing
<br/><br/><label>Dewey Class. No.: </label>FOR 647.94 K84m 1999