Storbacka, Kaj <br/><br/>
Customer relationship management :  creating competitive advantage through win-win relationship strategies / 
Kaj Storbacka, Jarmo R. Lehtinen. 
 - Singapore :  McGraw-Hill Book Co.,  2001. 
 - ix, 160 pages :  23 centimeters. 
<br/><br/><label>ISBN: </label>0071188614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Marketing.--management
<br/><br/><label>Dewey Class. No.: </label>FOR 658.812 St6c 2001