TY  - BOOK
AU  - Storbacka, Kaj
AU  - Lehtinen, Jarmo R.
TI  - Customer relationship management: creating competitive advantage through win-win relationship strategies 
SN  - 0071188614
U1  - FOR 658.812 St6c 2001 
PY  - 2001///
CY  - Singapore
PB  - McGraw-Hill Book Co.
KW  - Customer relations
KW  - Marketing
KW  - management
ER  -