The Marketing book / 
edited by Michael J. Baker. 
 - Fourth edition. 
 - Oxford :  Butterworth Heinemann,  1999. 
 - xxxiii, 666 pages :  24 centimeters. 
<br/><br/><label>ISBN: </label>0750641142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8 M34 1999