TY  - BOOK
AU  - Chaston, Ian
TI  - New marketing strategies: evolving flexible processes to fit market circumstance 
SN  - 0761962026
U1  - FOR 658.8 C37n 1999 
PY  - 1999///
CY  - London
PB  - SAGE Publications
KW  - Marketing
KW  - management
ER  -