TY  - BOOK
AU  - Haywood, Roger
TI  - Public relations for marketing professionals
SN  - 033368477X
U1  - FOR 659.20 H33p 1998 
PY  - 1998///
CY  - Houndmills
PB  - Macmillan Press Ltd.
KW  - Public relations
KW  - Marketing
KW  - Corporate image
ER  -