McQuarrie, Edward F.
Customer visits : building a better market focus /
Edward F, McQuarrie.
- Second edition.
- Thousand Oaks : Sage Publications Inc., 1998.
- xxi, 241 pages : 21 centimeters.
0761908846
Industrial marketing--research.
Communication in marketing.
Consumers--attitudes.
Customer relations.
FOR 658.834 M24c 1998