Johansson, Johny K. Relentless : the Japanese way of marketing / Johny K. Johanssons, Ikujiro Nonaka. - Oxford : Butterworth-Heinmann, 1996. - xiii, 59 pages : 23 centimeters. ISBN: 0750632089 Subjects--Topical Terms: Marketing--Japan.Industrial management--Japan. Dewey Class. No.: FOR 658.8 J59r 1996