TY  - BOOK
AU  - Johansson, Johny K.
AU  - Nonaka, Ikujiro
TI  - Relentless: the Japanese way of marketing 
SN  - 0750632089
U1  - FOR 658.8 J59r 1996 
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinmann
KW  - Marketing
KW  - Japan
KW  - Industrial management
ER  -