Lamb, Charles W., Jr. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - Ohio :  South-Western College Publishing,  1999. 
 - 500 pages :  27 centimeters. 
<br/><br/><label>ISBN: </label>0538879262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--management.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8 L16e 1999