TY  - BOOK
AU  - Lamb, Charles W., Jr.
AU  - Hair, Joseph F., Jr.
AU  - McDaniel, Carl
TI  - Essentials of marketing
SN  - 0538879262
U1  - FOR 658.8 L16e 1999 
PY  - 1999///
CY  - Ohio
PB  - South-Western College Publishing
KW  - Marketing
KW  - management
ER  -