McCarthy, E. Jerome <br/><br/>
Essentials of marketing :  a global - managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - Sixth edition. 
 - Burr Ridge :  Irwin,  1994. 
 - 542 pages :  25 centimeters. 
 - Irwin series in marketing. .
<br/><br/><label>ISBN: </label>0256127468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8 M12e 1994