TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William D.
TI  - Essentials of marketing: a global - managerial approach 
T2  - Irwin series in marketing
SN  -  0256127468
U1  - FOR 658.8 M12e 1994 
PY  - 1994///
CY  - Burr Ridge
PB  - Irwin
KW  - Marketing
ER  -