TY  - BOOK
AU  - Lao, Felix M., Jr.
TI  - Marketing management: concepts and applications for strategic marketing 
SN  - 9712323900
U1  - FIL 658.8 L29m 1998 
PY  - 1998///
CY  - Manila
PB  - Rex Book Store
KW  - Marketing management
ER  -