McDonald, Malcolm <br/><br/>
Marketing by matrix :  100 practical ways to improve your strategic and tactical marketing / 
Malcolm McDonald, John W. Leppard. 
 - Lincolnwood :  NTC Business Books,  1992. 
 - 166 pages :  23 centimeters. 
<br/><br/><label>ISBN: </label>0844234559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Strategic plan.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.802 M14m 1992