TY  - BOOK
AU  - McDonald, Malcolm
AU  - Leppard, John W.
TI  - Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing 
SN  - 0844234559
U1  - FOR 658.802 M14m 1992 
PY  - 1992///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Market segmentation
KW  - Strategic plan
ER  -