TY  - BOOK
AU  - Schmidt, Ruth A.
AU  - Wright, Helen
TI  - Financial aspects of marketing
SN  - 0333637828
U1  - FOR 658.155 Sch5f 1996 
PY  - 1996///
CY  - Houndmills
PB  - Macmillan Press Ltd
KW  - Business enterprises
KW  - finance
KW  - Marketing
KW  - Financial statements
KW  - management
ER  -