Kotler, Philip <br/><br/>
Marketing an introduction / 
Philip Kotler, Gary Armstrong. 
 - Fourth edition. 
 - Upper Saddle River :  Prentice Hall International Inc,  1997. 
 - xxi, 585 pages :  24 centimeters. 
<br/><br/><label>ISBN: </label>0132631202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8 K83m 1997