TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Marketing an introduction
SN  - 0132631202
U1  - FOR 658.8 K83m 1997 
PY  - 1997///
CY  - Upper Saddle River
PB  - Prentice Hall International Inc
KW  - Marketing
ER  -