Parmerlee, David. <br/><br/>
AMA marketing toolbox. Developing successful marketing strategies / 
David Parmerlee. 
 - Lincolnwood, Illinois USA:  NTC Business Books,  1993. 
 - x, 182 pages :  28 centimeter. 
<br/><br/><label>ISBN: </label>0844235806 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.--Management
<br/><br/><label>Dewey Class. No.: </label>FOR 658.800 P24d 1993