TY  - BOOK
AU  - Parmerlee, David.
TI  - AMA marketing toolbox. Developing successful marketing strategies
SN  - 0844235806
U1  - FOR 658.800 P24d 1993 
PY  - 1993///
CY  - Lincolnwood, Illinois USA
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Data processing
ER  -