McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy. 
 - Fifth edition.  
 - Illinois :  Richard D. Irwin Inc.,  1975. 
 - xvi, 694 pages ;   24 centimeter. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256015678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8 M12b 1975