TY  - BOOK
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a managerial approach 
SN  - 0256015678
U1  - FOR 658.8 M12b 1975 
PY  - 1975///
CY  - Illinois
PB  - Richard D. Irwin Inc.
KW  - Marketing.
N1  - Includes index
ER  -