Farese, Lois Schneider Marketing essentials / Lois Schneider Farese, Grady Kimbrell, and Carl A. Woloszyk. - New York, New York : Glencoe Publishing Company, 1991. - xxviii, 548 pages : colored illustration ; 25 centimeter. Includes index. Glossary: pages 513-523. ISBN: 0028200004 Subjects--Topical Terms: Marketing. Dewey Class. No.: FOR 658.8 F22m 1991