TY  - BOOK
AU  - Farese, Lois Schneider
AU  - Kimbrell, Grady.
AU  - Woloszyk, Carl A. 
TI  - Marketing essentials
SN  - 0028200004
U1  - FOR 658.8 F22m 1991 
PY  - 1991///
CY  - New York, New York
PB  - Glencoe Publishing Company
KW  - Marketing.
N1  - Includes index; Glossary: pages 513-523
ER  -